Nothing can replace a friendly, helpful (and live) human being when it comes to providing good customer service, but digital signage can enhance it. Anticipating customers’ needs, fostering clear communication, and making the purchasing experience as easy as possible are the hallmarks of good customer service, and each of these can benefit from a little digital support. Imagine your business had its very own digital concierge or floor manager. What would that free you up to do instead?
Aside from displaying gorgeous graphics or live social media feeds, you can put digital signage to work by using it to answer questions, make recommendations and serve as a platform for feedback.